How to Increase Visibility of your Small Travel Business
If we go by an old adage “a picture is worth a thousand words”, then what is video worth? Travel is a visual medium. You need to promote a destination or a hotel using images which makes it more visually appealing. YouTube is one such ZMOT touchpoint which can be leveraged by small travel business […]
Travel ZMOT Journey of Consumers
In order to reach a final purchase decision, a consumer goes through different phases of a Travel ZMOT journey. During this journey, he visits multiple ZMOT Touch points. Thus, we bring before you this journey of a travel shopper with the help of numbers. Take a look at this Infographic for more information:
Facebook ‘Ride’ of Top 5 OTAs
If there is one social media platform which has become a necessity for marketers, it’sFacebook. Undoubtedly, Facebook has the largest number of users than any other social networking site. And thus, it becomes great opportunity for travel marketers to drive more traffic and engage their consumers. Facebook is one of the most popular ZMOT touchpoint. […]
TripAdvisor’s ‘new’ property dashboard – Why Care?
TripAdvisor, the hottest travel review website, has introduced a new property dashboard for all business listings subscribers. Below are some of the features of new TripAdvisor’s new dashboard:
Media Mosaic Invites for Next Webinar on 18th April !!
Join us for this complementary and exclusive webinar on 18th April, 2013!! Topic: ZMOT Description: P&G’s ex-CEO A.G. Lafley defined. “First Moment of Truth (FMOT)” as the Holy Grail moment of a marketer, when the shopper actually picks up his product from the shelf to purchase it. ZMOT (ZERO MOMENT OF TRUTH), a play […]
The Famous 5 Museums around the World!
One of the best attractions in any city is the display or exhibition of its art and sculptures. Travelers visiting any city around the world are mostly interested in its history and background. The museums are the great way of knowing the origin and roots of the place. Thus, we bring before you the list […]
Lights! Camera! Action!! – Videos Travel Far
Did you know that hotel videos can increase your booking conversions to a great extent? Did you know bookings are 67% more likely to happen when a video is available? dissertation or thesis Videos have lasting impact on anyone’s mind. We always remember movie scenes and dialogues than any other picture or a written statement. […]
Wall of Fame: Are You on the Wall?
So you have been clinging on Facebook, Twitter and LinkedIn for brand promotion online…and you have seen some of the amazing results as a consequence!! Yes, you have all the reasons to celebrate the social media success of your brand but have you ever thought of being part of social media platform which is just […]
TripAdvisor – A Marketer’s Resource
TripAdvisor is one of the most popular travel review websites. Travel shoppers look for various information about attractions or hotels on TripAdvisor like pictures, reviews, ranking, etc. It’s time for travel marketers to leverage this platform using few tips. Take a look at this INFOGRAPHIC to learn how to market on TripAdvisor… Did you enjoy this content? […]
Flying High with Social Media..!
No social media is not flying anywhere… we are talking about airlines who have made social media as part of their marketing campaign and have become the leader in the pack. Social media has changed the game for all and airline industry is by far the most successful industry which has adapted itself to social […]