Join us for this complementary and exclusive webinar on 18th April, 2013!!
Description: P&G’s ex-CEO A.G. Lafley defined. “First Moment of Truth (FMOT)” as the Holy Grail moment of a marketer, when the shopper actually picks up his product from the shelf to purchase it. ZMOT (ZERO MOMENT OF TRUTH), a play on FMOT, is actually a marketers window to positively influence potential customer’s buying decision.
What’s in it for you: With search being savaged by pandas and penguins and with social media fragmentation adding to the complexity, how should you think and plan for your online marketing campaigns for maximal ROI.
-Learn about core ZMOT strategies that you should adopt.
-Get key ideas around how to plan and execute your online marketing campaigns.
-Be able to audit your marketing campaigns and spot the gaps.
Who Should Attend: All business owners and online marketers who want to gain a framework to map the continual online changes.
BONUS: Within seven working days after attending the webinar get a free report on the ZMOT readiness of your marketing campaign and some key recommendations that you can implement to improve your returns.
Presenter: Vikas Malhotra is the Managing Director of Media Mosaic, the first ZMOT agency in the world. Vikas, brings over 20 years of rich experience in the areas of Brand Creation, Online Marketing and Strategic Management . Author of bestselling online marketing book “ Goldsift: Targeting the Precious on Web” , Vikas, is an amateur golfer, singer and a cricket enthusiast. He lives in New Delhi with his family and his kindle.
Date & Time: Apr 18, 2013 11:00 AM BST
For more information, please contact Sarika Goel at email@example.com
You can’t Attend?
If you want to attend, but don’t think you can make it, that’s OK!
Register anyway… We will record the webinar and will send you a link to the meeting.