How to Win ZMOT in 5 Steps
It’s easily seen with the Zero Moment of Truth (ZMOT) that showing up with at the right place with the right content is an essential task, as well as, a big challenge in today’s marketing scenario. Are you in need of some ideas for how to get started at the Zero Moment of Truth and […]
Why Infographics Work ?
With an inclination toward exploiting the internet to express information to millions of people worldwide, it has emerged as a challenge how effectively you can communicate to people with your contents. For effectively conveying your message to the consumers it is integral to make your content eye-catching and easy to understand – which can turn […]
6 Easy Ways to Optimize Travel Brand On Social Media
With the current increase in the number of people going online to research as well as plan their holidays and vacations has provoked a number of travel brands to develop a solid digital presence. Most of the travel brands have already included social media as an essential part of their marketing strategy, while some are […]
Youtube Marketing – 5 Best Ways for Hoteliers
With the Internet persistently evolving and growing, online Youtube Marketing stands tall as one of the most popular social media marketing platform. Millions of videos are hosted and viewed a number of times each day on YouTube. Business owners have recognized its advertising potential and are masking marketing strategies keeping this platform in focus. Owning […]
How Visual Content Marketing Is Leveraged By Travel Industry
Travel being an intensely competitive industry in online marketing, it has become quite crucial to leverage the power of content marketing, particularly visual. But, with a number of apps and websites being built everyday to present the best deals for the consumer, the question remains how to differentiate your brand? As an emerging trend, visual […]
What Experts Are Saying About Media-Mosaic
Media-Mosaic presents to you some of the experts and what they have seen saying about our series of infographics and work around ZMOT (zero moment of truth). 1) Guy Kawasaki “Thanks for making me aware of this. Looks like a useful project! I wish you great success with it” – Guy Kawasaki Guy Kawasaki is […]
Mobile Marketing – A Game Changer for Travel Industry
Mobile marketing, alike e-marketing today, is on its way to becoming the most significant and most powerful marketing tool being available in the hands of the business owners and marketing experts. Particularly, the travel and tourism companies stand to gain the most since mobile marketing is a marketing strategy where the clients are tapped while […]
Top 10 Travel Brands on Facebook
Travel brands are doing a fairly decent job when it comes to customizing their presence on Facebook as they communicate to their fans and friends of fans. Listed below are the top 10 travel brands on Facebook: Expedia: With over 1,800,000 fans on Facebook and almost 20,000 talking about it, the travel brand, Expedia is […]
Social Media’s Coolest Travel Brands
The social media particularly social travel revolution has emerged as a well-documented one, as various airlines, cruises, and hotels are increasingly using social media more than ever before, and receptive travelers are right there alongside them. The travel brands are utilizing the 7 useful social media strategies to reach out to their customers or travelers, […]
ZERO MOMENT OF TRUTH – Shoppers’ New Path to Purchase
In 2006 , A G Lafely, ex Ceo of P& G introduced numeracy to the moments of truth that a marketer has to face. His forward count went till two: First Moment of Truth (FMOT) is, according to him, when the consumer buys the product and the Second Moment (SMOT) arrives when he experiences it. […]