Wall of Fame: Are You on the Wall?

So you have been clinging on Facebook, Twitter and LinkedIn for brand promotion online…and you have seen some of the amazing results as a consequence!! Yes, you have all the reasons to celebrate the social media success of your brand but have you ever thought of being part of social media platform which is just about images and no words at all? Well, Pinterest is the latest trend in social media marketing and it has opened new doors of opportunity to travel industry.

The gorgeous photos on Pinterest draw consumers’ eyes leading them to visit company’s website. Being the fourth-largest traffic driver, Pinterest has made travel marketers flaunt interesting pictures on the board.

This amazing bookmarking site has more than 11 million visitors per month and around 1.3 million daily visitors. Also, one of the interesting facts about Pinterest is that it ranks thirds after Facebook and Tumblr for time spent on social media site. Marketers are seeing 5% of total website traffic being generated from Pinterest which is more than combined traffic of Linkedin, YouTube and Google Plus.

Many brands in travel industry have become the leader on the wall of fame.

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Since Pinterest has made a big splash in social media space Intercontinental Hotels has implemented Pinterest strategy.

Other hotels like Gansevoort Hotel, SLS Hotel at Beverly Hills and Hotel Indigo share beautiful images about different places, style, books, good food, etc.

Not only brands in hospitality sector have been using Pinterest for their brand awareness but also airlines and airports have joined the race to attract lot of eye-balls. For example, BMI airlines has used a unique strategy of brand promotion. Once travel consumer repins any of his favorite images, he will automatically become part of lottery to win free BMI flight tickets.

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This campaign launched by BMI was a huge success. It ran for around 7 weeks resulting in more than 500k social media impressions. In just two weeks, brand received more than 3000 entries.

Eastern Airlines have around 5000 followers on Pinterest and 86 pins.

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The world of social media is expanding and growing far beyond imagination. Pinterest is an early bird which has taken to a quick flight. So travel industry needs to buck up and incorporate Pinterest marketing strategy as another nut in their overall bulging marketing toolkit.

1fb1f29Author: Alicia Jones – Strategic Marketing Consultant | Media Mosaic

Media Mosaic is world’s first fully integrated Travel ZMOT (Zero Moment Of Truth) agency, specializing in creating unique campaigns, to help brands WIN@TRAVEL. We bring an extensive knowledge of travel consumers’ demographics and their buying behaviors. This helps us to strategize our clients’ online marketing campaign for maximal Travel ZMOT ROI. We achieve the defined objectives, by mounting research based and interlocking, Branding, Content, Search and Social Media marketing activities. For further info on how to WIN@TRAVEL visit http://www.media-mosaic.com/travel.

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