No social media is not flying anywhere… we are talking about airlines who have made social media as part of their marketing campaign and have become the leader in the pack. Social media has changed the game for all and airline industry is by far the most successful industry which has adapted itself to social media culture.
Let’s see some of the amazing social media strategies of airlines…!
American Airlines has used social media platform to flaunt its rebranding, website redesign and merger strategies. One of the popular videos on YouTube is about American Airlines new logo and new look. The YouTube subscribers of AA rose to 11k making brand most popular.
United Airlines has its official channel on YouTube and the link is displayed at their website. Facebook, Twitter and other travel apps are other social media strategies used by airline.
Southwest Airlines is another example which has taken flight with social media with more emphasis on Twitter. Facebook, YouTube and Flickr are other social media platforms where airline has marked its presence.
JetBlue ensures that the tweets are replied in targeted manner. They have been successful in brand engagement using Twitter. JetBlue also uses Facebook to interact with its fans. Flickr and YouTube have also been used by airline to promote their brand. Just take a look at the number of brand followers on Twitter!!!
The list does not end here. Almost all airlines are now in social media shoes and have been leveraging it to the best of their abilities. Travel consumers are elated with the way airlines now handle their complaints and suggestions. This has bought a new revolution in airline industry and airlines will continue to fly high with social media.