With an inclination toward exploiting the internet to express information to millions of people worldwide, it has emerged as a challenge how effectively you can communicate to people with your contents.
For effectively conveying your message to the consumers it is integral to make your content eye-catching and easy to understand – which can turn out to be a daunting task. You require looking for different and unique ways to present the topic in a manner that makes you surpass your competitors. As there are other as well who might be writing on that topic so it becomes all the more crucial to present it in a unique and more attractive manner. This is where infographics (IG’s) come in.
At some point of time, you share something that’s written – may be a blog post or tweet or status update. Come to think about it how many times you have heard of them going viral? Probably a very meek chance. Most of the times you hear about compelling or funny photos or videos catching the attention more. So, if you can’t create one of those, then you must try to look into creating an infographic.
So, what are Infographics?
Infographics are visual representations of data, information, or knowledge intended to communicate complex information quickly and clearly. It is an important tool in teaching, in business, in providing stimulation and in presenting information. Infographics have also become the best way to teach, engage and rank.
If you do a comparative analysis of a traditional post and Infographic post, you will see a drastic difference in the number of actions taken by the consumers towards them. Over the past 2 years, Infographics search volume has increased by 800%.
Why Infographics Work?
Relying on the study conducted by the Social Science Research Network that 65% of people are visual learners, thus, most of the people process information based on what they see. Infographics play a vital role in processing the information in a fast manner.
A look at top reasons explaining why it works:
It shows valuable information and ideas: Infographics cannot be just considered as mere works of art, however there is more to that. The piece of work depicts some important information that is supposed to be conveyed to the users. You could be amazed by how it is being depicted, however, you will actually be happier by the type of information delivered by it.
Infographics (Add visual storytelling element) & make the information appealing : Just compare a plain text and text presented in a graphical manner with attractive pictures and charts or graphs. Which one would you prefer? Undoubtedly, the graphical representation. The visual representation makes the text more appealing and easily perceivable. Infographics thus can explain complex information quickly by using graphs and charts, icons and symbols and stylish illustrations. The creative use of colors, lines, and shapes – all make it unique.
It is easily convincing: Owing to its unique way of presenting information and its apparent manner of arrangement, it can easily win over the readers. It is more persuasive and influencing. You are less likely to doubt the data shown in an infographic.
People tend to respond better to visuals: As visuals are processed 60,000 times faster in the brain than the text, you tend to respond better to the visual representation of the data. Your response to it could be in the form of a like on its Facebook page, sharing the link to your friends and known ones, commenting on it, tweeting about it and / or writing the reviews about that particular infographic.
They get straight to the point: Infographics can also be considered as the perfect companion to traditional press releases, and text-heavy white papers. They cut the boredom in reading through the traditional press releases and bulky white papers. Instead they are more reader friendly and are made interesting with the creative use of icons, symbols and charts to convey any news to the readers.
Eye-catching for journalists: Publishers who use Infographics grow in traffic an average of 12% more than those who don’t. Here’s a case-study where Media-Mosaic’s infographics has been covered by multiple journalist and high information authority publications and websites. Our Travel Brands And Their Social Media Journey (Infographic) recieved more than 87 quality backlinks from 23 different websites. Here are some of the references.
Mediabistro – Our Published Infographic
Tnooz – Our Published Infographic
Infographics go viral: A well-designed infographic will be comprehended by the users more quickly, so it has the capability to go viral and shared by an increasing number of people each day. Infographics production increases by 1% everyday.
Google loves quality content: Google gives well prepared content that includes business blogging, rich media content, infographics a higher rank in its search engine ranking page (serp). If you are searching for some related information on the travel industry, you can find a number of infographics in the Google images search. It also depicts a higher ROI for Infographics.
Infographics, thus, are the smartest digital way of communicating ideas, brand products & services, social media engagement. It can also play a pivotal role in driving massive traffic to your website. Great Infographics help tell the story. Now it’s time you joined the infographic revolution. Get your Infographic today and be the industry leader.