How to Generate Good Income with Paid Advertising?

Paid advertising has come a long way with over 1.3 million businesses promoting their brands on Google search engine network. Apart from Google, paid advertisements have become very popular on social media platforms such as Facebook, Twitter and LinkedIn as well. There is no doubt that paid advertisements have given tremendous hike to ROI from […]

How Digital Marketing Benefits Your Business

Internet has tremendously transformed the way businesses target and communicate with their potential clients and customers. Unlike expensive print marketing, online marketing is quite economical and interactive making it an important component of marketing for every small, medium or large-sized business. Online marketing involves a plethora of digital marketing tools including social media marketing, e-mail, […]

Digital Marketing and Business Growth

In the world where everything is going from being analog to digital, digital marketing has gained fast momentum. According to Gartner’s latest report, digital marketing budgets will increase by 10 percent in 2014. Digital marketing grabbed a pie of 3.1 percent from the overall revenue of 10.7 percent allocated to various marketing activities in 2013. […]

Digital Marketing Trends in 2014

2013 was the year when companies embraced different strategies for digital marketing. The year also watched some of the biggest social media changes including Google and Facebook’s algorithm updates, Twitter’s IPO announcement, and the list continues into 2014 as well. Here is a roundup of the digital marketing trends predicted in 2014: Content will remain […]

Keyword Search: Smart Way of Getting High Rank

Till now digital marketers have been targeting individual keywords in order to get good rank in the eyes of Google. However, Google’s Penguin update and Knowledge Graph have led to a new revolution in the world of search marketing. There has been a change in the way the keywords are now being targeted. Pay for […]

Modern Web Design: Best Practices for your Business

What is the first thing that visitors look at when they click on your website URL? It’s the look and feel of the website. Obviously, you would not want to visit a website which is confusing or if the design of the website is too old. The design of your website can make or break […]

WordPress SEO in 2014: Strategies You Should Adopt Right Away!

Okay, so you have got your WordPress page ready and you are quite happy about the fact. Obviously! You have a reason to do so. But the question is how many of you are aware about SEO tactics for WordPress practiced by pay for performance SEO services experts, which is an art of anticipating what […]

The WHY and How of Twitter Marketing

More and more companies have started using Twitter to grow and expand their business and to connect with their customers. However, around 70 per cent of these companies wonder as to why their followers do not get converted into sales or leads. Mere posting on Twitter does not do magic of getting you more customers. […]

Grow your Small Business Using Facebook in 5 Simple Steps

Who thought that a social networking website, which was initially being used by billions of users to connect with their friends, will become an important part of the marketing strategy adopted by business houses? Mark Zuckerberg had never anticipated that it would pass over the one billion users mark and that it would be used […]

Google Hangout: A boon or bane for Marketers?

One name which has been keeping all marketers ponder over their digital brand marketing strategy is Google Hangout. For those who are still oblivious to what it is…it’s certainly not a place where you can hangout with! kidding…! Google Hangout has been introduced by Google in the month of May this year. While digital […]