Who thought that a social networking website, which was initially being used by billions of users to connect with their friends, will become an important part of the marketing strategy adopted by business houses? Mark Zuckerberg had never anticipated that it would pass over the one billion users mark and that it would be used by many businesses as a platform of growth.
The truth is Facebook is widely being used by businesses to reach large number of potential customers out there and believe me, they are doing wonders. Facebook has become one of the favorite tool or medium of online brand reputation management for the pay for performance SEO services experts Let’s dwell into what is required or what steps can we follow to grow our small business.
STEP 1: Build your presence on Facebook by simply creating a page
The very first step for business houses is to create a Facebook business page. Keep your personal profile and professional profile separate. Your business page acts as a platform where you interact with your existing customers as well as other users. Make sure that you use your brand logo as profile picture and pick cover photo which is attractive and specifies what your business is into.
STEP 2: Connect with new fans
Start by inviting your friends and email contacts to like your business page. The idea is to create a buzz among your friends first. Share your Facebook business page’s web address on your website or on your store or in the emails your send.
STEP 3: Engage your fans with high quality content
The success of your Facebook business page depends on the type of content you share. Share interesting content which engages your followers. While it is important to share relevant content it is also important that you don’t talk just about your brand. Follow 80:20 rule. Your 80 per cent content should be generic which is interesting, valuable and engaging and 20 per cent content should talk about brand and your new products and services.
STEP 4: Influence the friends of fans by promoting social activity from your Page
Target your friends’ friends by promoting social activities. You can even hold contests or offers to attract more people to like your page.
STEP 5: Consider Facebook Ads
Facebook ads appear as promotional posts on users’ profile which directs them to your website when clicked. Facebook also targets your advertisement to users who might like your product or service. The platform enables an analytic tool to help you understand which ads drive interest and sales.
Here is an example of Media Mosaic’s Facebook business page.