In the world where everything is going from being analog to digital, digital marketing has gained fast momentum. According to Gartner’s latest report, digital marketing budgets will increase by 10 percent in 2014. Digital marketing grabbed a pie of 3.1 percent from the overall revenue of 10.7 percent allocated to various marketing activities in 2013. In percentage, digital marketing will see a double-digit increase from last year. So, with so much betting on the digital marketing sector, there is no looking back for firms who are looking forward to hire digital marketing firm for business growth.
With internet entering our lives like never before, if a business wants to reach its target audience, they cannot deny the power of digital marketing. Various social media platforms are being used to reach out to customers to convey messages. With mobile phones becoming an integral part of our lives, mobile marketing have also become a major segment in digital marketing.
Hence, the role of perfect digital marketing firm includes engaging a company’s customer using various social media channels to convey the right message. Digital media makes the communication faster and more effective by reaching out to customers in the fastest way possible. Hence, it is the job of a digital marketing company to know its client’s customers and strategize to reach out to them using various social media channels such as:
2. Internet banner ads
3. Pay-per-click (PPC) advertising
4. Email marketing
5. Websites and SEO content
6. Online video content
7. Mobile marketing (MMS,SMS, etc.)
8. Social media marketing (Facebook, LinkedIn, Twitter etc.)
In the business that is fast becoming technology drive; digital marketing is the drive that you need to take for business growth.