More and more companies have started using Twitter to grow and expand their business and to connect with their customers. However, around 70 per cent of these companies wonder as to why their followers do not get converted into sales or leads. Mere posting on Twitter does not do magic of getting you more customers. The trick is to understand your audience, have twitter marketing strategy and measure ROI. Most importantly, you need to know why you want to use Twitter and what your purpose is.

Twitter Marketing by performance SEO

Understanding Twitter: What’s that Blue Bird all about?

Twitter is basically a social networking platform with certain unique features.

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It is a micro-blogging service that allows users to post updates which are up to 140 characters in length. Users usually update about their schedules, any event they have gone for or their views on political activities or the like.

Why Use Twitter for business?

Top pay for performance SEO services experts would always recommend Twitter as an amazing social networking tool which provides new opportunity to business houses to stay in touch with their potential customers. Imagine how sad it would be if your customers are sharing their views about your brand on Twitter and you are not there at all! Through Twitter you can help drive your brand and communicate with your customers.

How Can Businesses Use Twitter?

The question arises that how can businesses leverage this amazing social networking platform successfully. Well, below mentioned tips might help them use Twitter to grow and improve their business:

  1. Market Research

Research well before you start posting Tweets. You need to be sure of your potential customers’ online behavior as to what’s important to them, what’s influencing their decisions, and how they feel about your competitors. Also, spend time in knowing what your competitors are doing so that your strategy is differentiated from them.

  1. Build Brand Awareness

It is important to use word-of-mouth advertising to spread awareness and traffic to your Twitter page. Get connected to the top influences within your industry.

  1. Engage with Customers

When your customers engage with you, engage with them too. Re-post tweets and reply to tweets talking about you.

  1. Build Brand Loyalty

Find unhappy customers and strive to solve their problems. Let people know what new products and services you are offering and any seasonal offers your brand is coming up with.

  1. Measure Your Influence

Unless you measure your influence on potential customers you won’t be able to know which strategy works best for Twitter marketing and is there a need to improve twitter marketing skills.