Winning the zero moment of truth- Zmot marketing strategy (Infographic)

Marketing today has become a great challenge owing to the constantly changing technology and digital media landscape. Every marketer comes face to face with various challenges – even though, they generally share similar goals. Most marketers are stuck on lead generation; while others find it troublesome converting leads into customers. A look at the top […]

ZMOT – The New Mental Model Of Marketing

Easily accessible information on the internet and multiple product choices available in markets these days have empowered you as a consumer to engage in broad research before taking a final purchase decision. There is no uncertainty about the fact that consumers’ purchasing power today has augmented noticeably than it was about a decade ago. But, […]