World’s Largest Accommodation and Traveler Survey 2013: Tripadvisor

TripAdvisor’s TripBarometer has launched world’s largest accommodation and traveler survey for 2013. With over 35,000 global participants, this study covers travel attitudes and behavior of consumers, hotel industry’s plans and expectations for this coming year.The study was conducted on behalf of TripAdvisor by independent research firm StrategyOne. The infographics can be found at “TripadvisorTripBarometer” website.

“The travel study reveals global trends and insights for economic outlook, travel planning, booking methods and traveler expectations”.

Some highlights are:

Travel Planning (worldwide) is dominated by online resources :

69% by travel reviews and websites
57% by online travel agencies (OTAs)
56% by travel operator site
43% by family and friends
30% by magzines and brochures
24% by social media

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Travelers (Factors that influence his “Booking Decisions”)

86% of travelers feel its important to offer “free WiFi”
80% travelers feel its important to offer “free breakfast”
70% travelers feel its important to offer “free parking”

Other Important key highlights were:

  • 93% travelers worldwide said, their bookings decisions are influenced by online reviews
  • 72% of travelers say, booking via mobile devices is useful
  • 81% of accommodations are encouraging, responding and inviting guests to submit reviews
  • 4 out of 10 accommodations worldwide are planning to increase room rates in 2013
  • 68% worldwide travel businesses are optimistic about profitability in 2013

Even the travelers are likely to increase their travel budgets in 2013
North American travelers by 44%
U.S travelers by 42%
South American travelers by 58%
European travelers by 44%
Asian travelers by 49%

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This study opens plenty of gateways for travel marketers to formulate their online marketing strategy.

(Sources:http://blog.tripadvisor.com/tripbarometer-worlds-largest-accommodation-and-traveler-survey)

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Media MosaicWin @TravelWin@tripadvisor

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