For those who are still unaware with the term ‘Responsive web design,’ it redesigning or reformatting the website to make it mobile-friendly. A responsive site is easily viewable on different screen sizes. Search engines, especially Google, have favoritism towards responsive websites. If providing easy-to-use website to users is important, then SEO is essential for the success of your digital marketing strategy.

A responsive design can not only enhance the viewing experience of customers but also benefits SEO. But how does responsive design help in search engine optimization (SEO)?

Better SEO management

By designing responsive website, one can easily maintain inbound and back links and focus on SEO on one single site rather than two separate websites; one for desktop and other for mobile version.

Decreases bounce rate

Responsive web design doesn’t compromise on the content to be presented at the site. Users get the information they want and in the format desired by them. This helps to engage customers, provide better usability, and decrease bounce rate. Your website’s ranking in Google search results will automatically increase.

No duplicity of content

Responsive website has one URL and HTML tags & also one set of pages, which makes it simpler for Google to index your content. Responsive web design helps a website to avoid releasing duplicate content related to the same product or service on the Internet.

Higher ranking

Google ranks URLs that have more mobile searches. Since responsive web design is best for mobile searching, websites providing greater mobile experiences are ranked higher in Google ranking criteria. Local ranking of your website also increases enormously when you target local keywords for your business with the responsive web design.

Managing SEO strategy becomes easier when you develop responsive website. Hire a responsive website development company to stay ahead of the competition with a responsive website that provides the best user experience to your visitors.