ZERO MOMENT OF TRUTH – Shoppers’ New Path to Purchase

In 2006 , A G Lafely, ex Ceo of P& G introduced¬† numeracy to the moments of truth that a marketer has to face. His forward count went till two: First Moment of Truth (FMOT) is, according to him, when the consumer buys the product and the Second Moment (SMOT) arrives when he experiences it. […]