If you have studied anything about Search Engine Optimization, then you must have certainly come across the term “backlinks”. If you are new to SEO, you might be wondering what a backlink exactly is and why it is important.

What are backlinks?

Backlinks have become quite popular as these determine the scope of Search Engine Optimization.


There are essentially three types of backlinks including incoming links, interlinks and outbound links. Better the quality of backlinks, the better will the keyword ranking of your company in search engine. Therefore these are a significant element for the entire search engine optimization.

Managing backlinks is not a challenging task as Google offers easy tools to manage the backlinks. These enable you to erase all spam in order to achieve optimum search engine results.

Here are some tips that can help you avoid building bad backlinks:

• Avoid building backlinks through article directories

As Google does not consider building backlinks through article directories as good, it can penalize your SERP rating for this.

Do not switch to paid links in order to enhance your rankings

Google penalizing sites that opt paid links to improve their rankings. If Google detects any paid links that are occurring from irrelevant sources, it will degrade your company’s search results.