Handheld devices such as ipads, smartphones have become a part of our everyday lives. With the growing number of devices being launched in the market everyday, how does an organization ensure that their website will work on all these devices with equal ease and provide user with the appropriate content at the same time?

The solution to the above mentioned question is responsive websites. As the name suggest, responsive web design are mobile website designing services which create flexible websites that adjusts themselves according to the screen size that they are being opened on and provide user with the relevant content.

Responsive website is designed in such a way that it adjusts and provides content on the screen with minimum panning, resizing and scrolling required on the device. They adjust their screen resolution, definitions, and orientations according to the screen size and present the content to the user.

The concept behind responsive websites is flexible layouts with bendable images and text. They alter themselves according to the devices with changing their layout from portrait to landscape and vice-versa so that the user can go through the website with maximum ease.

Responsive websites are a boom for online marketers as they are able to target a larger audience. It is a known fact that the attention span of a user is limited, and if a website takes long enough to download, chances are that the user will switch to another website that caters to their needs faster.

Hence, marketers who are looking for business growth cannot do away with responsive websites anymore.