Tripadvisor, world’s largest travel website which features reviews and advice on hotels, restaurants, flights, vacation rentals, vacation packages and city travel guides reveals “Flyer Preferences And Annoyances In Annual Air Travel Survey”.
This air travel survey comprised of more than 2,000 respondents and comScore media metrix of Jan 2013 for tripadvisor worldwide sites were used to draw following conclusions.

Highlights from the Air Travel Survey:

Top 5 air travelers complaints:

Air travelers are reluctant to pay a premium for benefits like:

Top 5 airline fees, that travlers hate most are:

Flyers seek special treatement in exchange for thier loyalty to overcome air travel challenges :

It was also found that mobile devices and better amenities like “free wi-fi” are of great importance to flyers.

This study announced by tripadvisor reveals alot about air travelers/ frequent flyers mental model about changing travel trends for 2013. Hope this leaves enough for travel marketer imagination, as to how to win customers.

Author: Jay Scott
Media Mosaic is world’s first fully integrated ZMOT (Zero Moment Of Truth) digital marketing agency, specializing in creating unique campaigns, to help brands WIN@ZMOT.We bring an extensive knowledge of buyer demographics and their buying behaviorsWe achieve the defined objectives, by mounting research based and interlocking, Branding, Content,Search and Social Media marketing activities

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