Content marketing: How you’re doing it wrong?

Content marketing is not merely using content for marketing your business. Then, what content marketing really is? Content marketing is one of the primary marketing strategies in which creative & relevant content is created and distributed to drive up business sales. In basic terms, an effective content marketing campaign should involve understanding customer views, integrating long-term business objectives, and developing relationship with the audience through valuable content shared on various platforms.

Content marketing helps companies to buy purchasing decisions of customers. Content marketing strategy is “not about achieving content objective but business objective.” Four out of ten businesses say that their content marketing strategy is not paying them off the way they want. How can they achieve ROI when they are doing content marketing in the wrong way? Four content marketing mistakes that businesses need to avoid include:

  • Focusing on the company instead of the customer

  • Locking away the created content without distributing it on right platforms

  • Pitching products and services at every stage

  • Overlooking calls to action

You need to correct these errors and do it in the ‘right’ way. Here’s how:

Delivering “unusual” content

Customers don’t like ordinary anymore. Don’t provide information what they know already. There should be exclusivity in the content created by your business marketing department. The content should be “unusual” that is engaging and interesting for customers.

Integrating content marketing and social media marketing

Social media marketing and content marketing are two different but interrelated strategies.Customer engagement is possible only when right content is distributed on right social platforms such as Twitter, Facebook, Google+, Pinterest, etc. Successful integration of social media marketing and content marketing is possible only when you will hire a social media optimization company.

Measuring ROI

Measuring content marketing’s impact on transactions is difficult, but survey research can determine content’s impact on business sales. Traceability into content is essential to measure the ROI.

When businesses know why they are doing content marketing, then their marketing activity will translate to increase in sales and revenue.

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