Tripadvisor is a large resource base and learning to use it well can save travelers wasted money and in some cases, heartburn. Tripadvisor- A travelers resource, gives travelers across the world, an insight into world’s largest travel community website and showcases its various features that can be leveraged optimally for trip planning. Any traveler in his zero moment of truth ( or ZMOT) researches before travel and goes through three phases of

1) Information gathering
2) Information evaluation
3) Purchase decision

Tripadvisor can be used specifically for each of the three phases of user research or ZMOT. Here’s the infographic !!


Author: Jay Scott
Media Mosaic is world’s first fully integrated ZMOT (Zero Moment Of Truth) digital marketing agency, specializing in creating unique campaigns, to help brands WIN@ZMOT.We bring an extensive knowledge of buyer demographics and their buying behaviors. We achieve the defined objectives, by mounting research based and interlocking, Branding, Content,Search and Social Media marketing activities
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