Visuals are the best way to impact human mind. A website full of content will be less engaging than a website with pictorial images and text. What holds and captures the attention of visitors is a website where a user knows – where they are, where they can go next and how to take call to action. An attention grabbing website is the best conversion marketing strategy.

In order to come up with a “web design that sells,” there should be a balance between website’s aesthetics and your conversion goal. Here are four principles of designing a conversion-centered website:

Navigation and accessibility: Creation of accessible navigation is essential to a successful conversion path. Accessibility and navigation issues can be solved with HTML/XHTML tags, Javascript, and rich media formats. Encapsulate all important information about your business in one single menu button that is easy to access and worthy of attention.

Color and Contrast Theory: A web design with effective color contrast provides increased responsiveness and greater accessibility. Choose colors for text and images that are in perfect contract with background color.

Provide sufficient whitespace: A web design lacking whitespace is considered as offensive design. When there is enough whitespace between texts and images on a single web page, customers get extra second to understand your campaign message.

Call-to-Action (CTA): When visitors land to your website’s landing page, your site should have proper call-to-action so that they can reach or do what they wanted to do. Arrows, triangulation and photography catches direct attention to your CTA.

By applying the design principles of color contrast, CTA and navigation, you can design your website that is more persuasive and interesting. A website designed by an experienced website design and development agency will automatically drive site visitors towards your conversion.