The days when people used only computers to access the internet are long gone. Over the last two years, the mobile internet usage has skyrocketed in all parts of the world. In today’s multi-device search world, it has become essential for companies to improve the visibility of their websites and make them easily accessible to the users on smartphones, tablets and computers.

Change the look and feel of your website to make it easily accessible to the mobile users. An increasing number of businesses are using a responsive-design for their websites.

Optimize the speed of your mobile site. A mobile site that takes forever to load will turn away the users.

Considering the fact that most people use search engines to search for apps, creating and optimizing the landing pages for your mobile apps may prove to be helpful. You can also promote your app without being intrusive. Disrupting the user experience while promoting the app may prove to be counterproductive.

It’s not just important to have a multi-device web presence. You must also create awareness among the users. Providing an option to switch to a different version will also prove to be useful when it comes to making things easier for the users.

Use Google analytics data to measure and analyze the computer and smartphone presence of your website.

Having an optimized mobile version of your website will go a long way when it comes to making your products and services easily accessible to the users and staying ahead of your competitors.