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A recent YP and Street Fight study (http://corporate.yp.com/insights/white-papers/ ) validating that 90% of all smart phone searches are local in nature, goesfurther into analyzing the access devices and exactly what kind of information do people actually search for when doing local ZMOT ( Zero Moment of truth)research. It also maps the local user, buying behavior (FMOT).

The number of local searches mapped to the access devices first:

Local search
engine marketing study