Inbound links refer to when external websites place your website link on their website pages and a must for businesses aiming to build a strong online presence. Inbound links are the most important ranking factor to Google. Though, building quality links are not easy to create. This is one step where most of the SEO strategies fail. It thus becomes critically important to do great link building if businesses intend to rank for competitive keywords.

Digital Brand Marketing through Guest Blogging

Guess blogging is considered as one of the best link-building strategy as e result of which prominent digital brand marketing agencies recommend guest blogging as the most fruitful way of generating inbound links. It enables businesses to get valuable inbound links and works on the principle of ‘give and take’. Bloggers write guest blogs for another website who in turn provide a valuable link back to their sites, earning them quality links and good search rankings. It helps businesses in more ways than one. First, it helps them reach wider audience of like-minded individuals and thus, generating quality traffic. Second, it gets them good rankings on Google.

Mentioned below are steps to start guest blogging to earn inbound links:

Step 1: Identify Potential Blogs

The first step in the process is to research and identify potential blogs you would focus your writings for. Start searching with the help of keywords you want your website to rank for. Pick up blogs which are more relevant and focused around your topic.

Step 2: Decide Guest Blog Topics

The next step is to decide blog topics for posts. This will also help you in drafting an email when contacting blog owners.

Step 3: Contact Blog Owners

Once you have selected the blogs you will be writing for, the next step is to contact blog administrator and to pitch for the blogs. For that you need to get the email of blog owners from ‘Contact Us’ section of their website.

Step 4: Write Guest Posts

Create blogs and share them with blog owners. It’s preferred to share post in MS Word format. Images must be shared alongside the document.

Step 5: Track and Measure the Results

Monitor your visits, leads and SEO benefits to track the results of your guest post. You can also share your guest posts on your own social networks.

The above mentioned steps will help you create guest blogs and share them with blog owners.