5 HTAccess file snippets you should keep handy

1) Make your URLs SEO-friendly and future-proof CODE : <Files ABC> ForceType application/x-httpd-php5 </Files> 2) Apply tag rel=”canonical” to PDFs and images CODE : <Files abc.pdf> Header add Link ‘<http://www.123.co.uk/httest/pdf-abc.html>; rel=”canonical”‘ </Files> <Files xyz.jpg> Header add Link ‘<http://www.123.co.uk/httest/xyz-page.html>; rel=”canonical”‘ </Files> 3) Robots Directive CODE : Header set X-Robots-Tag “noindex, noarchive, nosnippet” 4) Different types of redirect […]

Poor Backlinks can Kill your SEO Effort!

Who does not want to be appreciated by others, eh? Of course, all of us have that hidden desire to be talked about in public. This is because what people say about us has more credibility than what we say about ourselves. The same logic works in the world of creative and digital brand marketing. […]

Google Penguin Update: How it affects your business?

Google Penguin updates are being launched one after another in the world of SEO forcing webmasters to alter their ranking techniques. Till now, Google has released five Penguin updates. The details of each update are as follows: Penguin 1: April 24, 2012 Penguin 2: May 26, 2012 Penguin 3: Oct 5, 2012 Penguin 4/Penguin 2.0: […]

Examining Facebook Hashtag [#Marketing]

Facebook officially announced on June 12th that it has added support for the popular Twitter and Instagram staple. Now the facebook users can  put a hashtag in their status update or comment, it connects them to others talking about the same and connect you to a community of similar people. The feature that has kept […]

Mobile Marketing – A Game Changer for Travel Industry

Mobile marketing, alike e-marketing today, is on its way to becoming the most significant and most powerful marketing tool being available in the hands of the business owners and marketing experts. Particularly, the travel and tourism companies stand to gain the most since mobile marketing is a marketing strategy where the clients are tapped while […]

Flying High with Social Media..!

No social media is not flying anywhere… we are talking about airlines who have made social media as part of their marketing campaign and have become the leader in the pack. Social media has changed the game for all and airline industry is by far the most successful industry which has adapted itself to social […]

Hospitality Brands Embark on the “Road Less Travelled”

Introduction Robert Frost advise to geographic gamblers rings more true today than ever. “Two roads diverged in a wood, and I– I took the one less traveled by, And that has made all the difference”. His choice echoes with what hospitality industry giants are doing on social media. Most are lost. They are on the road […]