The WHY and How of Twitter Marketing
More and more companies have started using Twitter to grow and expand their business and to connect with their customers. However, around 70 per cent of these companies wonder as to why their followers do not get converted into sales or leads. Mere posting on Twitter does not do magic of getting you more customers. […]
Grow your Small Business Using Facebook in 5 Simple Steps
Who thought that a social networking website, which was initially being used by billions of users to connect with their friends, will become an important part of the marketing strategy adopted by business houses? Mark Zuckerberg had never anticipated that it would pass over the one billion users mark and that it would be used […]
Google Hangout: A boon or bane for Marketers?
One name which has been keeping all marketers ponder over their digital brand marketing strategy is Google Hangout. For those who are still oblivious to what it is…it’s certainly not a place where you can hangout with Google..eh! kidding…! Google Hangout has been introduced by Google in the month of May this year. While digital […]
Poor Backlinks can Kill your SEO Effort!
Who does not want to be appreciated by others, eh? Of course, all of us have that hidden desire to be talked about in public. This is because what people say about us has more credibility than what we say about ourselves. The same logic works in the world of creative and digital brand marketing. […]
TOP 7 LOCAL SEARCH RANKING FACTORS
For every business to succeed in online search ranking, it’s imperative for them to understand the basic search ranking factors. These factors act as foundation for promoting business online. The Local Search Ranking Factors survey was first published in 2008 by David Mihm in which survey from local pay for performance SEOs around the globe […]
Earn Inbound Links through Guest Blogging
Inbound links refer to when external websites place your website link on their website pages and a must for businesses aiming to build a strong online presence. Inbound links are the most important ranking factor to Google. Though, building quality links are not easy to create. This is one step where most of the SEO […]
Google Penguin Update: How it affects your business?
Google Penguin updates are being launched one after another in the world of SEO forcing webmasters to alter their ranking techniques. Till now, Google has released five Penguin updates. The details of each update are as follows: Penguin 1: April 24, 2012 Penguin 2: May 26, 2012 Penguin 3: Oct 5, 2012 Penguin 4/Penguin 2.0: […]
Google Hummingbird Update: What’s so different?
Google Hummingbird Update: What’s so different? Google has been updating its algorithms over the past several months. It has come up with algorithms like Panda, Penguin and others. These algorithm updates were meant to improve user’s experience. However, Google’s Hummingbird in not just an update but altogether a new algorithm which was announced during Google’s […]
Ebay : Conversion Optimization at eBay
This infographic titled ‘Conversion Optimization at eBay’ has been created with the big idea of enlightening business owners on strategies to optimize their product profiles on eBay. english paper The infographic highlights: · Various customer touch points which can be optimized for maximum conversion. · Strategies of optimizing the Profile · Strategies of optimizing the […]
Amazon : Strategies to Optimize Amazon
This infographic titled ‘Strategies to Optimize Amazon’ has been created with the big idea of enlightening business owners on strategies to optimize their product profiles on Amazon.com- one of the biggest online retailers. The Amazon infographic highlights: Various customer touch points which can be optimized for maximum conversion. Strategies of optimizing the Profile Strategies of […]