An African proverb goes thus: Every morning in Africa, a gazelle wakes up. It knows it must outrun the fastest lion or it will be killed. Every morning in Africa, a lion wakes up. It knows it must run faster than the slowest gazelle, or it will starve. The moral being it doesn’t matter whether you’re a lion or a gazelle – when the sun comes up, you’d better be running.
We at Media Mosaic help running businesses win their ZMOT (Zero Moment of Truth) battles of survival Media Mosaic is Worlds First fully Integrated ZMOT (Zero Moment Of Truth) agency, specializing in creating unique campaigns, to help you WIN@ZMOT.
ZMOT, being the information gathering window of a buyer, is fast becoming the holy grail of marketers worldwide. If you are present or omnipresent (depending on your budget) you will be able to influence the buyer at the time when she is researching to decide, her product of preference. Once this window is closed and the buyer arrives at a decision it will be difficult to persuade her about the merit of your product.
An empty mind is overworked devil’s workshop as a decided mind is an overpaid marketer’s cemetery.
You do not want to wait till FMOT (Point of Sale) before you interact with your prospect. You want to be her guiding angel through out her research process. You want her to gather information from you, interact with you and you want to influence her on every touch-point of her ZMOT pathway. As a ZMOT marketer, your objective is to dominate her research ecology. You not only want to be differentiated in her perception but also want to frame her cognition of you.
When you hire us as your online marketing agency, we bring an extensive knowledge of buyer demographics and their buying behaviors. This helps us to strategize your online marketing campaign for maximal ZMOT ROI. We achieve the defined objectives, by mounting research based and interlocking, Branding, Content,Search and Social Media marketing activities. Contact us for a free “WIN@ZMOT with MM” campaign consultation today.